By Norma Tsopo
HARARE – South Africa Tourism Board will participate at Zimbabwe’s premier tourism expo – Sanganai/Hlanganani World Tourism Expo for the first time in over a decade as Botswana and Ghana debut in the growing fair.
The 10th installation of the tourism fair has experienced a 44 percent increase in the number of exhibitors with over 340 having confirmed their participation compared to 236 in 2016.
So far 11 countries represented by 22 foreign exhibitors have registered for the event that will run from September 27 to October 01 at the Zimbabwe International Trade Fair in Bulawayo.
Zimbabwe Tourism Authority (ZTA) chief executive, Karikoga Kaseke, said he was elated by the return of South Africa and the growing number of foreign exhibitors.
“South Africa Tourism Board returns after over a decade of absence at the show.
“They last participated before Sanganai/Hlanganani was rebranded. Such interest from foreign participants is positive as we strive to grow Sanganai/Hlanganani,” Kaseke said.
He said Botswana will exhibit with 10 operators with Ghana Tourism Board exhibiting with its own tour operators.
Kaseke said 237 international buyers and 24 international media from various international source markets have confirmed their participation with ZTA introducing speed dating to enhance interaction between them and exhibitors.
The expo will also run a market workshop to take buyers and international tour operators through the products that Zimbabwe offers.
ZTA said the expo was gaining traction with 75 first time exhibitors coming on board.
“There is a significant growth in first time participants from 54 companies that were first timers last year to 75 exhibitors who will be participating for the first time at the 2017 edition,” it said.